why the logo?
When I travel, I bring a pocket-sized sketchbook with a bag of pink pens attached to it. The only rule for this sketchbook is that it is all done in pink, so its pages are coated with ideas and doodles in varying shades. Before embellishing my first shoe, I was creating beaded flowers using wire. I remember having leftover wire and bending and twisting it without a vision, and watching it become a high heel. I put it in my altar in my closet among my crystals and journals, and let it sit there. Months later I pulled out my sketchbook and flipped to a new page, when I found a sketch of that wired shoe. The moment I saw it I realized I had already created the logo I had been searching for. When I got home, I pulled out the wire and the sketch and recreated it using Adobe Illustrator. I integrated an āEā as the block of the heel, designing it to be read as uppercase or lowercase. My logo represents my beginning and honors the intuition that has guided me here.